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To Reduce Postpurchase Cognitive Dissonance, a Sales Person Can

Question 86

Multiple Choice

To reduce postpurchase cognitive dissonance, a sales person can:


A) summarize the purchased product's benefits.
B) repeat why the product is better than the alternative products not chosen.
C) describe how satisfied the buyer will be with his or her purchase.
D) emphasize how satisfied other buyers are with their purchase of this product.
E) do all or any of the above.

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