In the final stage of the selling process, the salesperson should:

Question

Quizplus · Accepted Answer

In the final stage of the selling process, building goodwill is crucial for maintaining a positive relationship with the customer, ensuring customer satisfaction, and fostering repeat business. Handling objections, learning more about the prospect, and creating a sales composite are typically done earlier in the sales process. Increasing dissonance is not a goal in sales; rather, salespeople aim to reduce or eliminate any dissonance or buyer's remorse.

In the Final Stage of the Selling Process, the Salesperson