In a trade journal aimed at supermarket managers, bottled Dannon natural spring water announced that it was the 2 brand in the nation and that it had a great new bottle design that was attracting a lot of consumer attention. The primary purpose of this ad was to:
A) increase the number of consumers who were brand loyal to Dannon.
B) inform middlemen about Dannon bottled water.
C) encourage consumer adoption of Dannon bottled water.
D) create consumer interest in Dannon bottled water.
E) persuade consumers to buy Dannon bottled water.
Correct Answer:
Verified
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