U.S. Tobacco Company, the producers of Copenhagen & Skoal smokeless tobacco, publishes Heartland USA six times a year. Recent issues had articles on the Lynyrd Skynyrd band, the Texas Water Safari (the toughest canoe race in the world), an annual motorcycle pilgrimage to the Vietnam Memorial, and other articles that appeal to users of smokeless tobacco. For U.S. Tobacco, the magazine serves as a promotional tool for:

Question

Quizplus · Accepted Answer

Heartland USA magazine, by featuring content that appeals to the interests of its target market, serves as a public relations tool for U.S. Tobacco. It helps in building a positive image and fostering goodwill among its consumer base by associating the brand with lifestyle elements that resonate with them, rather than directly selling or advertising products.

US Tobacco Company, the Producers of Copenhagen & Skoal Smokeless