Which part of the communication process was used by the individual who wrote the copy for a Reach toothbrush advertisement?

Question

Quizplus · Accepted Answer

Encoding is the correct part of the communication process used by the individual who wrote the copy for a Reach toothbrush advertisement. Encoding involves converting the idea or message into words, images, or actions to communicate with others. In this context, the individual created written content (copy) for the advertisement, which is an act of encoding their marketing message into a form that can be understood by the target audience.

Which Part of the Communication Process Was Used by the Individual