Which of the Following Is NOT a Common Barrier to the Acceptance

Which of the following is NOT a common barrier to the acceptance and implementation of an integrated marketing communication (IMC) approach to promotion?

A) In some organizations, promotional functions are carried out in different departments.
B) Some organizations still adhere to the believe that promotion is an imprecise activity and that any effort . to control and coordinate promotion would be unproductive.
C) In some organizations, there is simply a strong resistance to any kind of change in the promotion used.
D) The cost of implementing an IMC program is viewed as a greater expense than any expected profits.
E) Within some organizations, there is a lack of internal communication and coordination.