A visitor to the Internet auction eBay can easily send a friend information about an item currently being auctioned by simply hitting a key and typing in the friend's e-mail address. The friend can then visit the site and examine the item for sale and decide if he or she wants to bid on it. This spreading of information about a product or service with little input from the Internet company is called:

Question

Quizplus · Accepted Answer

Viral marketing refers to the strategy of encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. This method relies on the rapid spread of information among people, much like a virus, and is exemplified by the scenario described where a user shares an auction item from eBay with a friend.

A Visitor to the Internet Auction EBay Can Easily Send