In France, Nike is online with a micro-sitemicro-site to promote its Air Max shoes. It is features four excellent videos created by Olivier Megaton , and an online competition which allows people to win the shoes by referring ten friends. Nike is using _____ to promote its Air Max shoes in France.
A) viral marketing.
B) circular marketing.
C) word-of-mouth communication.
D) echoing.
E) circular communication.
Correct Answer:
Verified
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