What kind of promotional activities will management tend to use for a product in the introductory stage of its life cycle?

Question

Quizplus · Accepted Answer

In the introductory stage of a product's life cycle, the focus is on building awareness and stimulating interest in the product category itself, rather than emphasizing the advantages of the specific brand over competitors. This is known as stimulating primary demand.

What Kind of Promotional Activities Will Management Tend to Use