Easy-Off is a recognized brand of over cleaner. It has begun producing a tough stain remover similar to several others currently on the market. Tough stain cleaners are selling well as a product category. Promotional strategy for the new Easy-Off product should most likely be designed to:

Question

Quizplus · Accepted Answer

Since Easy-Off is entering a market with a new product that is similar to existing products, using sales promotions to encourage customers to try their version is a strategic approach to gain market share and introduce consumers to their new offering. Stimulating primary demand (B) is more relevant for new product categories, reminding customers of brand quality (C) is not directly related to launching a new product, a push strategy (D) is broad and could be part of the approach but not the most specific strategy for this scenario, and devoting large sums to personal selling (E) is not typically the first strategy for consumer goods entering a competitive market.

Easy-Off Is a Recognized Brand of Over Cleaner