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Which Promotional Strategy Is Most Often Used in the Maturity

Question 89

Multiple Choice

Which promotional strategy is most often used in the maturity stage of the product life cycle?


A) stimulate primary demand
B) concentrate on publicity because it's free
C) cut back all promotional efforts except when attempting to revitalize the product
D) use advertising as a tool to persuade rather than to disseminate information
E) use advertising to provide information rather than to remind

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