To survive in retailing, a firm's primary job is to:
A) use a large down payment to reduce monthly rental costs.
B) create a retailing concept that is totally new to the marketplace.
C) avoid buying merchandise on credit.
D) satisfy customers' needs.
E) buy the finest production equipment it can afford.

Question

Quizplus · Accepted Answer

To survive in retailing, a firm's primary job is to satisfy customers' needs. This is fundamental to attracting and retaining customers, which is essential for a retail business's success.

To Survive in Retailing, a Firm's Primary Job Is To