According to the text, high retailing costs are generally related to the:
A) directness of the channel.
B) expense of selling directly to ultimate consumers.
C) efficiency of the marketing plan's implementation.
D) complexity of the buying center.
E) choice of wholesaler.

Question

Quizplus · Accepted Answer

High retailing costs are generally related to the expense of selling directly to ultimate consumers, as direct sales often involve additional costs for marketing, staffing, and managing sales interactions directly with customers.

According to the Text, High Retailing Costs Are Generally Related