Which types of firms are currently engaged in online retailing?
A) merchants that specialize in one product category
B) merchants that specialize in one brand of product
C) existing merchants that are trying to reach ultimate consumers through a new medium
D) new merchants that must create consumer awareness of their websites where they offer products for sale
E) all of the above

Question

Quizplus · Accepted Answer

All of the choices listed are types of firms currently engaged in online retailing. This includes specialized merchants (either by product category or brand), existing merchants expanding their reach through online platforms, and new merchants establishing their presence in the online marketplace.

Which Types of Firms Are Currently Engaged in Online Retailing