Which of the following statements about direct marketing is True?
A) Direct marketing includes televised shopping.
B) Direct marketers contact customers through radio, television, magazines, catalogs, and direct mail.
C) Direct marketing includes infomercials.
D) Direct marketing provides consumers with shopping convenience.
E) All of the above statements about direct marketing are True.

Question

Quizplus · Accepted Answer

All the statements provided (A through D) accurately describe aspects of direct marketing. Direct marketing encompasses a variety of channels, including televised shopping, infomercials, and more traditional methods such as direct mail and catalogs, all aimed at providing consumers with convenience by allowing them to shop directly from their homes or other locations without needing to visit a physical store.

Which of the Following Statements About Direct Marketing Is True