Which of the following describes one of the benefits of direct marketing?
A) high fixed costs
B) low operating costs
C) elastic demand
D) guaranteed return on investment
E) long lead time

Question

Quizplus · Accepted Answer

Direct marketing often has low operating costs because it eliminates intermediaries and targets specific customer segments directly, making it more cost-efficient than mass marketing strategies.

Which of the Following Describes One of the Benefits of Direct