Dwell on the Possibilities is a catalog retailer of "Books for the mind, and art for the soul." Its mailing and printing costs have really increased over the last five years. What would you recommend as the best strategy for the company to use to stay in business and increase profits?
A) Add more product categories.
B) Use scrambled merchandising.
C) Implement online retailing.
D) Print and mail more catalogs.
E) Mail more catalogs to people who are known catalog buyers.

Question

Quizplus · Accepted Answer

Implementing online retailing allows the company to reduce mailing and printing costs significantly while reaching a broader audience, potentially increasing sales and profits.

Dwell on the Possibilities Is a Catalog Retailer of "Books