McKee Bakery sells a case of Little Debbie oatmeal raisin cookies to Lester & Sons, a wholesale grocer. Lester & Sons then sells the cookies to an IGA supermarket. The IGA supermarket then sells a package of cookies to Andrew. This is an example of _____ distribution.
A) flexible
B) inflexible
C) selective
D) direct
E) indirect

Question

Quizplus · Accepted Answer

This is an example of indirect distribution because the product moves from the manufacturer (McKee Bakery) through intermediaries (Lester & Sons and the IGA supermarket) before reaching the final consumer (Andrew).

McKee Bakery Sells a Case of Little Debbie Oatmeal Raisin