The distribution channel used when the manufacturer of art supplies sells its product direct to customers through mail orders is:
A) producer to consumer.
B) producer to retailer to consumer.
C) producer to wholesaler to retailer to consumer.
D) producer to agent to retailer to consumer.
E) producer to agent to wholesaler to retailer to consumer.

Question

Quizplus · Accepted Answer

When a manufacturer sells its products directly to customers, such as through mail orders, it is utilizing a producer to consumer distribution channel. This means there are no intermediaries between the producer and the consumer.

The Distribution Channel Used When the Manufacturer of Art Supplies