A(n) _____ coordinates distribution activities through the marketing and/or economic power of one channel member or the shared power of two channel members.
A) contractual VMS
B) administered VMS
C) voluntary chain
D) corporate VMS
E) franchise system

Question

Quizplus · Accepted Answer

An administered vertical marketing system (VMS) coordinates distribution activities through the marketing and/or economic power of one channel member or the shared power of two channel members, without the need for ownership or contractual relationships.

A(n) _____ Coordinates Distribution Activities Through the Marketing And/or Economic