If a firm is consumer-oriented, the channels of distribution for its products should be determined by:
A) the financial strength of the producer.
B) consumer buying behavior patterns.
C) the volume of business done by its middlemen.
D) whether the retailer or the producer controls the channel.
E) none of the above.

Question

Quizplus · Accepted Answer

Consumer-oriented firms focus on meeting the needs and preferences of their customers. Therefore, understanding consumer buying behavior patterns is crucial in determining the most effective channels of distribution. This approach ensures that products are available in the right places and in the manner that consumers prefer, enhancing customer satisfaction and loyalty.

If a Firm Is Consumer-Oriented, the Channels of Distribution for Its