Horizontal conflict in channels of distribution occurs:
A) when retailers and/or middlemen decide to use a horizontal diversification strategy.
B) among firms on different levels of the distribution channel.
C) primarily between franchisees and franchisors.
D) among middlemen in direct distribution networks.
E) among firms on the same level of distribution.

Question

Quizplus · Accepted Answer

Horizontal conflict occurs among firms that operate at the same level in the distribution channel, such as retailers competing with other retailers or wholesalers competing with other wholesalers.

Horizontal Conflict in Channels of Distribution Occurs