A primary source of horizontal conflict is:
A) scrambled merchandising.
B) long channels of distribution.
C) vertical distribution strategies.
D) franchise agreements.
E) exclusive distribution strategies.

Question

Quizplus · Accepted Answer

Scrambled merchandising, which occurs when retailers carry any product lines they think they can sell profitably, often leads to horizontal conflict as it increases competition among retailers selling similar or the same products.

A Primary Source of Horizontal Conflict Is