_____ refers to when middlemen diversify by adding product lines not traditionally carried by their type of business.
A) Vertical conflict
B) Market integration
C) Off-product retailing
D) Horizontal cooperation
E) Scrambled merchandising

Question

Quizplus · Accepted Answer

Scrambled merchandising occurs when retailers add goods and services that may be unrelated to each other and to the firm's original business. This diversification strategy aims to attract more customers by offering a wider range of products.

_____ Refers to When Middlemen Diversify by Adding Product Lines