Which of the following offers the greatest potential for vertical channel conflict?
A) Sears and a Goodyear tire store
B) Macy's department store and a bed-and-bath retailer
C) Procter & Gamble and Colgate-Palmolive
D) Kmart and a Hallmark Card Shop
E) Toys R Us and Mattel, a toy manufacturer

Question

Quizplus · Accepted Answer

Vertical channel conflict occurs between different levels within the same distribution channel, such as between a manufacturer and a retailer. Toys R Us (a retailer) and Mattel (a toy manufacturer) represent different levels within the same distribution channel, making this option the most likely scenario for vertical channel conflict.

Which of the Following Offers the Greatest Potential for Vertical