Which of the following offers the greatest potential for vertical channel conflict?
A) Toys "R" Us and Fisher-Price toy manufacturer
B) IGA supermarkets and a bakery
C) a True Value hardware store and Kmart
D) Waldenbooks and Kmart
E) Walgreen drugstores and Wal-Mart

Question

Quizplus · Accepted Answer

Vertical channel conflict is most likely between different levels within the same distribution channel, such as a retailer and a manufacturer. Toys "R" Us (a retailer) and Fisher-Price (a toy manufacturer) exemplify this potential for conflict, as disagreements may arise over pricing, branding, and distribution strategies.

Which of the Following Offers the Greatest Potential for Vertical