Which of the following statements about scrambled merchandising is True?
A) When Target and Wal-Mart added groceries to their product lines, it was an example of scrambled merchandising.
B) An insurance company that provides home mortgage loans would be an example of scrambled merchandising.
C) Consumers, middlemen, and producers can each engage in activities that result in scrambled merchandising.
D) A traditional bookstore that adds a coffee shop has engaged in scrambled merchandising.
E) All of the above statements about scrambled merchandising are True.

Question

Quizplus · Accepted Answer

Scrambled merchandising occurs when a retailer adds goods and services that may be unrelated to each other and to the firm's original business. All the examples provided, from Target and Wal-Mart adding groceries to their product lines, an insurance company offering home mortgage loans, to a bookstore adding a coffee shop, illustrate the concept of scrambled merchandising by showing how businesses diversify their offerings beyond their traditional scope. This can involve consumers, middlemen, and producers, as they all can play roles in the diversification of product and service offerings that characterize scrambled merchandising.

Which of the Following Statements About Scrambled Merchandising Is True