When Loomis Hardware started carrying items that consumers do not expect to find in a hardware store, such as Rowe pottery, silk flower arrangements, pewter wind chimes, and ornate picture frames, the store's management was using:
A) vertical integration.
B) scrambled merchandising.
C) horizontal integration.
D) a strategy of intensive distribution.
E) vertical diversification.

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to a retail strategy where a store carries a wide variety of products that are not traditionally related to each other or the store's original focus, aiming to increase foot traffic and sales by appealing to a broader customer base.

When Loomis Hardware Started Carrying Items That Consumers Do Not