Some producers establish direct channels because they want to control their product's distribution, even though a direct channel may be more costly than an indirect channel.

Question

Quizplus · Accepted Answer

Direct channels allow producers to have complete control over the distribution and sale of their products, enabling them to manage branding, customer experience, and pricing directly, despite potentially higher costs compared to using intermediaries in indirect channels.

Some Producers Establish Direct Channels Because They Want to Control