The primary source of horizontal conflict is scrambled merchandising.

Question

Quizplus · Accepted Answer

Scrambled merchandising occurs when retailers broaden their product lines into areas not traditionally associated with their type of business, leading to increased competition and conflict among retailers of different types over the same customer base. This is a primary source of horizontal conflict, where entities at the same level of the market (e.g., retailers) compete.

The Primary Source of Horizontal Conflict Is Scrambled Merchandising