In 1989, Seeds of Change started with a simple mission: "To preserve biodiversity and promote sustainable, organic agriculture." With its ever-expanding line of Certified Organic Foods, it has stayed True to its mission. It uses only the freshest, select, organic ingredients. All are great tasting and healthy and just as nature intended. Seeds of Change also seeks out unique ingredients such as quinoa, an ancient and little-known South American grain that is high in protein and a valuable source of many amino acids. By using quinoa, Seeds of Change is helping to preserve a nutritious food that might have otherwise been lost for future generations. In close collaboration with an extensive network of certified organic seed growers and plant breeders, Seeds of Change cultivates, studies, refines, and expands the products it provides to consumers.
-For the first years of its existence, the only place you could buy Seeds of Change products was at Whole Food Markets. Recently, Seeds of Change established its own Web site from which consumers can purchase its entire product line. In other words, Seeds of Change has engaged in:
A) multiple sourcing.
B) disintermediation.
C) cross-selling.
D) collaborative selling.
E) relationship marketing.

Question

Quizplus · Accepted Answer

By establishing its own website to sell products directly to consumers, Seeds of Change has engaged in disintermediation, which means removing intermediaries from the distribution chain.

In 1989, Seeds of Change Started with a Simple Mission