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In 1989, Seeds of Change Started with a Simple Mission

Question 188

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In 1989, Seeds of Change started with a simple mission: "To preserve biodiversity and promote sustainable, organic agriculture." With its ever-expanding line of Certified Organic Foods, it has stayed True to its mission. It uses only the freshest, select, organic ingredients. All are great tasting and healthy and just as nature intended. Seeds of Change also seeks out unique ingredients such as quinoa, an ancient and little-known South American grain that is high in protein and a valuable source of many amino acids. By using quinoa, Seeds of Change is helping to preserve a nutritious food that might have otherwise been lost for future generations. In close collaboration with an extensive network of certified organic seed growers and plant breeders, Seeds of Change cultivates, studies, refines, and expands the products it provides to consumers.
-About two years ago, the company decided to make its products available in the organic sections of large national supermarket chains. The recent decision to make its products available on the Internet could have led to _____ with the national supermarket chains.


A) horizontal channel empowerment
B) vertical conflict
C) horizontal integration
D) vertical integration
E) horizontal conflict

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