The intent of price customization is to:
A) create a price glass ceiling.
B) establish various prices on the basis of how much value is attached to a product by different people.
C) eliminate the perceptual impact of prestige pricing.
D) eliminate quantity discounts.
E) reward retailers for performing services that are normally performed by manufacturers.

Question

Quizplus · Accepted Answer

Price customization is aimed at setting different prices for the same product based on the perceived value of the product to different customers. This approach recognizes that different customers may value the same product differently and are therefore willing to pay different prices.

The Intent of Price Customization Is To