A Recent Book on Consumer Buying Habits Says, "There's No

A recent book on consumer buying habits says, "There's no class consciousness about how you shop anymore. People don't think you're white trash if you shop at discount stores." The fact that social class does not dictate what types of prices a person is willing to pay illustrates the great need for _____ to accommodate different perceptions of value.

A) price customization.
B) price fixing.
C) illegal price discrimination.
D) a tying price strategy.
E) promotional pricing.