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The Value of a Product Is the Ratio of Perceived

Question 19

Multiple Choice

The value of a product is the ratio of perceived benefits to price and any other incurred costs. These incurred costs would include:


A) time spent shopping for the product.
B) the advertising used to promote the product.
C) how the product was arranged in its retail setting.
D) whether the product's manufacturer used a product differentiation strategy.
E) all of the above.

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