Shiseido, a Japanese Manufacturer of Cosmetics and Toiletries, Is Expanding

Shiseido, a Japanese manufacturer of cosmetics and toiletries, is expanding into the rest of Asia. It is already the market leader in the China market for prestige cosmetics. What type of pricing strategy will Shiseido use?

A) cost-plus pricing
B) marginal cost pricing
C) market-based pricing
D) break-even pricing
E) pricing above competition