In 2003, Porsche added Cayenne, "a cross between a sports car and a utility vehicle." The car is targeted to young customers who "always wondered what they would do once they had an infant." The base car sells for around $100,000-with add-ons, consumers can expect to pay about $150,000. What pricing strategy is being used to market the Porsche Cayenne?

Question

Quizplus · Accepted Answer

The Answer of In 2003, Porsche added Cayenne, "a cross between a sports car and a utility vehicle." The car is targeted to young customers who "always wondered what they would do once they had an infant." The base car sells for around $100,000-with add-ons, consumers can expect to pay about $150,000. What pricing strategy is being used to market the Porsche Cayenne?

In 2003, Porsche Added Cayenne, "A Cross Between a Sports