A full-page ad for Deutsche Bank lists all of the companies the bank has provided with equity financing in the 12-month period prior to when the ad was run. The list includes information on how many millions were loaned. In this ad, Deutsche Bank is using _____ to alleviate the problems associated with service intangibility.

Question

Quizplus · Accepted Answer

Documentation is used to provide tangible evidence of the services provided, which helps to alleviate the intangibility of services by showcasing concrete examples of the bank's activities.

A Full-Page Ad for Deutsche Bank Lists All of the Companies