The National Survival Training Center in Spokane, Washington, teaches people how to save themselves if they are ever kidnapped by terrorists. The training requires customers to experience a simulated hostage situation. Then the victims are graded on the probability they would have survived if it were a real kidnapping. Learning how to protect one's self is the direct result of experience. People who are planning on moving to areas in which becoming a hostage is a real concern must travel to Spokane to receive the training. The _____ element of the marketing mix is most influenced by the obvious inseparability of this service.

Question

Quizplus · Accepted Answer

The service provided by the National Survival Training Center is highly specialized and location-based, making distribution the element of the marketing mix most influenced by the inseparability of the service. Customers must physically travel to Spokane, Washington, to receive the training, highlighting the distribution aspect.

The National Survival Training Center in Spokane, Washington, Teaches People