Many fast-food restaurants started with a very limited menu. As business grew, so did the number of items on the menu, which meant it became harder for the restaurants to manage _____, a characteristic of services.

Question

Quizplus · Accepted Answer

As the menu expands, it becomes more challenging to maintain consistency in service and product quality, which is related to heterogeneity, a characteristic of services that refers to variability in service delivery.

Many Fast-Food Restaurants Started with a Very Limited Menu