When a hair salon operator installs a tanning bed in her place of business and starts offering the use of the bed as part of her services, she has used the strategy of:

Question

Quizplus · Accepted Answer

Product line expansion occurs when a business adds new items or services to its existing range of products or services, which is exactly what the hair salon operator is doing by installing a tanning bed and offering its use as part of her services.

When a Hair Salon Operator Installs a Tanning Bed in Her