The _____ strategy used by UPS is to ask its customers to "Depend on Brown." This strategy makes use of the fact everyone recognizes the company's brown trucks and brown uniforms.

Question

Quizplus · Accepted Answer

The correct answer is branding because UPS is leveraging its recognizable brown trucks and uniforms to create a distinct brand identity that customers can easily remember and trust. This strategy is aimed at reinforcing the UPS brand in the minds of consumers.

The _____ Strategy Used by UPS Is to Ask Its