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The US Olympics Uses Five Intertwined Circles in All of Its

Question 109

Multiple Choice

The U.S. Olympics uses five intertwined circles in all of its promotions to indicate the peaceful coming together of athletes from five different continents. This creation of a service brand is facilitated by:


A) using a tangible object to represent the service.
B) tying a slogan to the brand.
C) using a physical representation strategy.
D) developing a market aggregation strategy.
E) managing its service life cycle.

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