Which of the following statements about promotional programs for services is True?
A) While all forms of promotion are used extensively in services marketing, public relations activities are used most often.
B) Advertising by doctors and lawyers is illegal.
C) Service firms rarely use publicity in their promotional programs.
D) Personal selling plays more of a role in the sale of goods than in the sale of services.
E) None of the above statements about promotional programs for services is True.
Correct Answer:
Verified
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