The term _____ is used to describe a customer's interaction with any service employee or with any tangible element, such as a service's physical surroundings.

Question

Quizplus · Accepted Answer

The term "service encounter" is used to describe a customer's interaction with any service employee or with any tangible element, such as a service's physical surroundings. This encompasses all aspects of a customer's experience with a service, not just the human interactions but also how the environment and tangible elements of the service contribute to the overall experience.

The Term _____ Is Used to Describe a Customer's Interaction