When the U.S. Army promotes its "Army of One" theme in commercials on college football games, it is using which type of promotional strategy?

Name: When the U.S. Army promotes its "Army of One" theme in commercials on college football games, it is using which type of promotional strategy?
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Question

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The "Army of One" theme in commercials is an example of advertising, which is a paid form of promotion used to attract attention to a product or service, in this case, to recruit for the U.S. Army.