Which of the following statements about service quality is True?
A) Consistent service quality is not as important as the other elements of the services marketing mix.
B) Service quality is defined by the producer-seller of a service.
C) It is easy to standardize service quality within a single organization.
D) Service quality is defined by the consumer.
E) None of the above statements about service quality is True.
Correct Answer:
Verified
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