Heinz produces StarKist tuna, Ore-Ida frozen potatoes, Bagel Bits miniature pizzas, Boston Market meals, Snausages pet treats, Kibbles 'n Bits dog food, Smart Ones frozen entrees and Heinz brand ketchup and pickles. With these products, Heinz is using a _____ branding strategy.

Question

Quizplus · Accepted Answer

Heinz is using a multiple-brand strategy because it markets its diverse range of products under different brand names, such as StarKist, Ore-Ida, and Heinz, among others, rather than a single brand name for all its products.

Heinz Produces StarKist Tuna, Ore-Ida Frozen Potatoes, Bagel Bits Miniature