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The Cattlemen's Beef Board-Has Developed a Logo and Tells Consumers

Question 70

Multiple Choice

The Cattlemen's Beef Board-has developed a logo and tells consumers to "Look for the sign of a great meal." The logo is the word BEEF and the silhouette of a cow's head in a circle-around the exterior of the circle is written the words MARK OF QUALITY. This logo appears prominently on products such as Old El Paso seasoned taco meat bucket and Lloyd's barbecue. This is an example of a(n) :


A) commodity using cobranding.
B) differentiated product using a multiple-brand strategy.
C) commodity using a family packaging strategy.
D) undifferentiated product using dual branding.
E) middleman's brand on a producers' product.

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