In 1990s, Gekkeikan introduced sake in self-heating cans to the Japanese market. It was the first product of its type for Japanese consumers. Gekkeikan had a:
A) market penetration advantage.
B) product development feature.
C) diversification advantage.
D) first-mover advantage.
E) market development benefit.

Question

Quizplus · Accepted Answer

Gekkeikan had a first-mover advantage because it was the first company to introduce sake in self-heating cans to the Japanese market, giving it a competitive edge by being the initial provider of this innovative product type.

In 1990s, Gekkeikan Introduced Sake in Self-Heating Cans to the Japanese